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Media Storm

February 2020

CG Petsky Prunier is pleased to announce that it has advised Water Cooler Group, known in the market as “Media Storm,” on its sale to Merkle, a leading data-driven, technology-enabled, global performance marketing agency, which is a subsidiary of the Dentsu Aegis Network.  Media Storm was previously a portfolio company of TZP Group. 

Media Storm is a strategic media planning and buying agency with advanced data and analytics at its core, built to serve entertainment, retail, hospitality, and consumer products brands. The agency is known for its world-class data and analytics division and a transparent programmatic trading platform that delivers best-in-class media services to its diverse array of clients.  Based in Norwalk, Connecticut, with offices in New York and Los Angeles, Media Storm was founded in 2001 by Craig Woerz and Tim Williams. Craig Woerz will continue to lead the business.

Merkle specializes in the delivery of unique, personalized customer experiences across platforms and devices. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,200+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Part of Dentsu Group, Dentsu Aegis Network is made up of ten global network brands. Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 47,000 dedicated specialists.

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